(Reuters) – Adobe Inc ( ADBE.O ) said on Thursday it has signed a deal with semiconductor company Qualcomm Inc ( QCOM.O ) as a customer for a cloud computing marketing program.
Once famous for tools like Photoshop used to create websites and digital marketing materials, Adobe has expanded its business to include software for managing and tracking those materials. How well are you bringing customers home?
Subscription marketing software has helped Adobe become one of the few software companies founded in the 1980s to navigate the transition to the modern cloud era and nearly double its revenue since 2018.
In Qualcomm’s case, the deal to use Adobe software comes as the San Diego, Calif.-based semiconductor company expands its business from selling cellphone chips to selling computing chips for cars, drones and other applications.
This means that Qualcomm is trying to attract customers in a wide variety of industries. One part of a company’s website might show Android developers how to work with Qualcomm’s latest mobile chips, while another might require a portal where engineering teams and car companies do self-registration. Test systems can be ordered for the development of driving cars.
Adobe’s program aims to help Qualcomm track these elements of its website and adjust them to help better engage each customer group.
“Whether a customer is buying a connected device or cutting-edge chips, everyone now expects a brand experience that’s engaging, connected and relevant,” Qualcomm chief marketing officer Don McGuire said in a statement.
The two companies did not disclose the value of the deal.
